
A Treatise on Music Creation and the Business of It All
TL;DR
I am not going to pretend the genie is going back in the bottle.
AI is here. It is useful. I use it every day in my professional life in information technology. My global teams build with it, test it, challenge it, and figure out where it belongs...shoot we even build custom agents to automate tasks we used to always use cron jobs and various other SRE methodology...but I digress. It would be dishonest to act as though I leave all of that at the door when I step into the studio. It's a part of my life, and that's likely here to stay because...
The machines are already in the room.
The more important question to me is not whether AI is being used. It is how it is being used, what work still belongs to the human being, and where the line sits between assistance, authorship, direction, and creation.
This is my attempt to answer that honestly.
This page explores how I use AI across music ideation, songwriting, production, artwork, website development, promotion, organization, and the business surrounding independent creative work. It will also address where these tools fail, where the ethical questions remain unsettled, and why the final responsibility for everything I release or even ideate on still belongs to me. Believe me...I've thought about this a lot...
Why Much of This Would Not Exist Without AI
The ideas were already there. The songs, stories, old recordings, abandoned drafts, half-built concepts, and years of musical and writing brain dumps were mine long before modern AI entered the picture. They existed in my mind and scattered throughout spectacularly organized OneDrive folders with labels like "Bad as Hades Metal Riffs", "Someday I'll Do Country Albums", "Bluesy Thoughts and Grooves", and "Novel Ideation", etc. etc.
The problem is never a lack of things to make.
The problem is the distance between having an idea and carrying it all the way into the world.
A song does not stop at the song. It needs arrangement, recording, editing, mixing, artwork, video, copy, a website, promotion, distribution, organization, and enough sustained attention to keep the entire thing moving. A book has its own version of that same mountain. So does every other creative project.
For a person with a full-time career, a family, a farm, and more ideas than available hours, that mountain becomes a very effective graveyard.
Without AI, much of this work would still exist, but only in fragments. Some of it would be sitting on old drives. Some would remain in notebooks. Some would be trapped in rough recordings that were never good enough to release. Some would still be waiting for a free weekend that might never come. Shoot, I bet I have four or five more albums worth of riffs still in those folders, and that's after the 30 or so I've put together in the past 8 months...
AI did not create the need to make any of it. I can tell you this, dang near every stitch of the music in Pulse of the New Machines exists in those aforementioned OneDrive folders in some fashion, written during sleepless nights...on road trips...whenever the time monster would allow. AI did not live the experiences behind the songs or decide which stories mattered. What it did was reduce the friction between intention and completion.
It helped me explore arrangements faster, recover old material, organize sprawling projects, test visual ideas, write and revise supporting copy, troubleshoot websites, plan releases, and handle parts of the business that would otherwise compete directly with the creative work. I'm not going to lie to you either. Marketing/Website dev/SEO/Release Planning/all that stuff are my personal gremlins pushing back against creative release to the public. I get what I need just by laying the tracks down...getting them out of my head and into a physical medium...but there's always something nagging me when I think I've written something really good...and I despise all that business part. I mean...I hate doing it. Lol.
That does not mean everything became easy. AI can be inconsistent, confidently wrong, repetitive, generic, and occasionally spectacularly unhelpful. It still requires direction, revision, skepticism, and a willingness to throw away bad results.
But it changed the scale of what one person could realistically attempt. That one person being me for the following examples.
Virtually all of what you see in this site, or within the music began with me. AI helped keep it from ending there.
AI as Leverage, Not Authorship
I do not think authorship disappears the moment a tool becomes intelligent.
Shoot, musicians in my lifetime have always used technology to extend what they can do. Multitrack recording allowed one person to build an arrangement piece by piece...this is precisely the world I live in when it comes to solo song creation. Drum machines created rhythms without a drummer in the room. Digital editing made it possible to repair timing, pitch, noise, and performance problems that once would have required another take, and another, and another, and another, and another (sigh...I still live in this space a lot, especially when my voice decides it doesn't care to do what I'm asking it to do, lol) ...or...even harder...cutting tape, patching it back together, and turning it into something that doesn't sound like utter garbage. Software instruments placed entire orchestras inside a computer. I mean, music production is a gigantic beast, but what took an army and tens of thousands of work hours has slowly been getting chipped away for fifty years.
AI is a more powerful tool, and it raises harder questions, but the underlying principle remains familiar: technology changes what is possible. It does not automatically determine who made the creative decisions.
In my process, AI provides leverage. It can generate possibilities, suggest alternatives, organize information, test an arrangement, help recover old material, or turn a rough idea into something clear enough to evaluate. It can dramatically reduce the time between asking a creative question and hearing or seeing a possible answer.
That does not make every answer good, not even close, but is that really all that different from creating with a band? I've done plenty of that, had plenty of arguments, gotten in fights... At least the AI has never tried to punch me (so far) when I told it it's idea sucked.
AI has no reliable understanding of which version belongs to my history, which lyric carries the right emotional weight, which imperfection gives a performance its character, or when something technically impressive simply does not sound like me. It can imitate patterns and produce options. Taste still has to decide what survives.
That distinction matters.
I am not handing the machine an empty room and asking it to return with an identity. I bring the songs, memories, themes, influences, recordings, melodies, lyrics, performances, preferences, and intentions. I direct the process, reject the wrong turns, revise the useful material, and decide what is finished.
Sometimes the machine contributes very little. Sometimes its contribution is substantial...I guess. I do not believe honesty requires pretending those situations are identical. It requires being clear about what happened and accepting responsibility for the result. Disintegrate, from the forthcoming Pulse of the New Machines album (join TEAMWHEAT+ and you can hear it early right now months before its release...shameless plug) is a perfect example. According to my OneDrive folder I wrote that whole song including the riffs and lyrics in October of 2016, and I dug it, so was putting it together for this album. I have this tendency when writing drums to get too in the weeds. My brain really wants to plug all the holes. Anyway, I was stuck. I loved the riffage. I loved the lyrics and vocals. Bass line was straightforward enough. Those drums were giving me fits, though. I fought them for days. Then, for the first time, I popped it into Suno (more to come on AI tools like Suno later) and just told it what I was trying to do...and it did it. That simple. It dumbed the drums way way way way down and all of a sudden the song breathed. Again, is that really all that different from playing with a drummer? I mean, I know it is...it was way easier. Lol. What you hear on the album is not Suno. It's me painstakingly arranging and re-arranding, but I 100% followed its direction for drums on that one...b/c it was right. Whoa...the AI was right and I was wrong. I thought about that a lot. When working with a drummer or, like my current process for drums, I personally am just plain wrong and don't see the solution...that was something pretty new. I mean, I've been wrong before plenty of times or stuck with a human drummer, but all the frustration of getting to the answer disappeared. I certainly wrestle with that. I mean, I'm probably a better musician for having to battle through that in the past, but did I end up getting to the right spot before or did I get worn out and settle on something less than perfect? It was pretty wild.
Anyway, authorship, to me, is not measured only by who produced the first raw material. It also lives in direction, selection, arrangement, performance, revision, context, and judgment. A thousand generated possibilities do not become a finished work until someone decides what the work is. In the Disintegrate case, that was still me. Suno didn't faithfully recreate what I'd written. It sure isn't good for that. Hell, half those first few renderings were complete trash. What it did, though, was make me cock my head to the side and say "I hadn't thought of it that way. Hmmmmmm..."
AI can help me reach farther and move faster. It can give me leverage I did not have before.
But leverage still requires a hand on the bar.
Music Creation/Ideation
I played with a host of AI tools over the course of the last year. From a creation/ideation standpoint I landed on Suno. Do I use it to create riffs? Nope. Don't need that. Got a zillion. Did I use it to write drums and bass? Tried to, and it can come up with some solid stuff, but the stem separator makes it almost impossible to get that stuff out...and the dang thing never ever ever ever ever faithfully recreates what I've put in or comes even close to what's in my head.
That's the beauty of it, though... I don't need it to create for me. I need it to give me a nudge, send me another direction when I'm stuck, force me to rethink what I think I know... So, do I use it for music creation? Not really. I'll tell you this, though. I run just about everything I do through it with a few different prompts just to see if anything jumps out at me, especially if the song isn't hitting me quite right, like the Disintegrate example from above. I'll discuss this more later when it comes to mixing music, but if you've ever tried to mix a separated or downloaded Suno track, whatever it is, you'll find a solid lesson in futility there. It does what it does, but its a one trick pony in those regards. All or nothing. Sooooo...
Does that make me a traitor to the artform of making music? I don't think so. I've worked with producers before. It feels a lot like that. It gives ideas. Pushes. Pulls. Maybe you like what it has to say, maybe you don't. Best part about this producer...it doesn't cuss you out or throw a beer bottle at you. Until Skynet takes over we're still in pretty good shape.
Alright, here's where it gets interesting. I can play a lot of instruments, but in the last six years my career in IT and busy family life have dominated my time, and I'm very rusty on everything but my primaries, and even then...I can't sweep pick like I used to, and I hurt my left hand pretty bad a couple years ago... This is all to say, I had to do some pretty serious practice to do some of the riffage on Pulse. So, when I needed some violin on a song I got out my violin, and made horrible noises with it. I've never been great at the violin, but I at least used to be able to make pretty sounds come out of it. Same with the harmonica. Long story short... Load it into Suno. Hit the button. Iterate 12 times until it doesn't mess up my riff. Stem splitter. Put in Reaper. Double it. Layer it. Shoot...I could have just downloaded the Midi? Do that. Garbage. Sigh. Try to play it. Fight it. Resequence the midi...that's better. Load in Hyperion. Fix it b/c the DL was off a bit....again. OK. Game over. I wouldn't have hired a violinist anyway... I either would have practiced until I got it (no time these days) or just left em out...or sequenced every bit of it in midi, which takes forever. The song is better for it this way b/c...well...that dang time monster.
Let's get to the philosophical. AI generated music is going to allow people to put out a bunch of crap. Am I worried about that? Not really...I've never liked crap songs anyway, so I don't listen to them. What I find interesting is the person who is a songwriter deep down inside, but never learned to play anything. I wonder how well they can do? I wonder if you can still learn all the things you need to know in order to truly make a song, or will the AI shortcut start moving us in the direction of Ideocracy? I can tell you this. If I go into a Suno project with no plan except to try to make something cool, I make something cool...on any subject where I'm knowledgeable...in any genre I already know all about. Check this out. One pass. One throwaway (but awesome) riff I had sitting in my catalog that I didn't think I was going to match with anything else. Five minutes. Its about chicken nuggets. You can only hear it here.
Need more proof? I got Suno to write this one in another five minutes, with another riff I didn't think I was going to match to anything else, about life as an SRE...and its dead on. I mean...I gave it direction in the prompt and corrected some of its lyrics. It also boned some enunciation in here, but whatever. I made this for my SRE team and they loved it!.
Anyway, I'm going to long story short you now. AI in music is here to stay. I'm going to use it as a tool b/c I don't need it to create for me. I'll use it to ideate b/c its so stinkin fast at it. Will you hear an AI artifact in the finished product in there somewhere? Maybe... If it's right, it's right, and if that'll translate over, why fight it? I mean, is it all that different from having a group of studio assassins sitting around at your beck and call at a gazillion dollar an hour rate? Not really, but in AI land they are always there. Two AM. Eight PM. Always. If you don't think the folks in Nashville are using this technology then I think you're just plain wrong. It isn't about cutting the human out of the loop or not pushing creative decisions via talented musicians. Its about immediate access, speed to production, and getting exactly what you want without wasting everyone time. There he is again...that dang time monster. Seeing a theme? All these tools save me and everyone else time. Am I worried that all musicians will be out of jobs? Maybe they will be... I don't know. In my experience, though, it isn't doing what I'm doing, and I doubt I'm all that special when compared against my peers. If we go the way of the carriage maker, then so be it...or practice more...practice harder...and take the robots the hell down...
Artwork
I've worked with a lot of visual artists over the years. A lot, a lot...and I won't lie, I haven't had good experiences. Now, I know that I haven't ever had the pleasure of working with someone who was dedicated to making album art or anything like that...nor did I ever have a gigantic budget, but I've genuinely tried not to do my own artwork over the years, even though I think its kinda fun, it's just not what I'm best at. I can certainly see what I'm thinking kinda sorta in my brain, just can't get it out of there very well like some other folks can.
The last local artist I tried to hire for an album cover put it to me this way... Dude can make $150/hr doing tattoos. No, its not as fun as creative artwork, but not everyone can just do it for the love of the game. They gotta get paid. When I offered to pay him his $150/hr rate he took the $450 retainer I gave him and never gave me jack crap back. When I was in my 20s I probably would have beat him up and gotten my money back, but I was old enough to just chalk it up to a business loss. Anyway, it's always been a crapshoot for me, and a particularly unfruitful crapshoot at that.
Another route I once took... Got on Fiverr...had people bid...got a super promising bid from a dude with gazillions of awesome reviews, a very high standing on Fiverr and man...I thought I'd figured it out... Then we emailed back and forth for a couple days while I explained what my 2018 album, Been Fightin, Ain't Been Winnin, was all about, the themes, the musical influences...all that stuff. I sent him the album with all the lyrics. Dude was armed to the teeth with ideas from me and should have had all the inspiration he needed. After spending a nice chunk of change and weeks and weeks of time...this is what I ended up with...sigh...it still makes me sad.

In contrast, I typed this into ChatGpt "Been Fightin, Ain't Been Winnin is a blues/hard rock album that takes elements from blues, 70s rock like Zeppelin and Aerosmith, Grunge like AIC/Pearl Jam/STP, and turns them into a series of songs that attempt to tie all that together across themes of nostalgic memory, love, hate...sometimes a little violence...but always coming back around to getting back up no matter how many times you get knocked down. Make me an awesome album cover that features my name, Tim Wheat, the album title, Been Fightin, Ain't Been Winnin, and an almost comedic take on the story behind the title track. I'm thinking almost cartoonish...kinda like the Wynona's Big Brown Beaver video by Primus. Not just like it, just in that sphere somewhere. Here are the lyrics to it. (I did give it the lyrics, but to save room here I'm gonna leave them out) When I say 'cartoonish' I mean more like an evil cartoon vs. Tom and Jerry or anything. Go ahead and take a first pass" and one minute and sixteen seconds later I had a pretty decent interpretation of what I'd told it to do.

Do I think I would have published that as the album cover? Maybe? It's making me think right now... I don't think it's right for the whole album...but it is certainly a solid representation of the song Been Fightin, Ain't Been Winnin. I mean...for real. It's a huckuva lot better than a ten minute photoshop job of a shadow of a dude running hard up the side of a mountain with no regards for his life whatsoever. Lord...I hate that picture. I'm not sure why I kept it, but I'm glad I did. Lol
So, this is all to say... I use AI for my artwork, logos, pics...whatever, b/c I end up getting almost exactly what I want, I get it at speed, I have unlimited edits, and I wasn't going to pay anyone to do it anyway. Nobody is losing their job. Nobody is missing out on anything...except for maybe their intellectual property...maybe...possibly... In the early days of photo editing using AI, I think it was a lot worse than it is now. Or maybe everything has gotten so diluted...a melting pot if you will...that it's just kind of doing its own thing now.
I will say this. If I ever get to a spot where I'm doing this full time I very well may go back to original art by a human. There's something romantic about handing your work over to someone and saying "What's this make you feel like creating?" If they're into it...man...I love the idea of all that. It's just never worked for me...except for once...kinda... I'll probably put that story in TEAMWHEAT+, though, b/c Dan Dublo, a fan, once painted a guitar for me just b/c he loved our music. Didn't charge me a cent. I treasure that instrument to this day b/c it is absolutely awesome.
OK, that's enough on artwork. I use it. It iterates wildly fast. I get what I want. I don't have to wait. I don't have to argue. Nobody gets their feelings hurt. Without it, this website certainly doesn't get the treatment it got, nor does any of the art for Pulse of the New Machines, which, by the way, is almost exacly what I had envisioned in my mind. I mean...almost exactly. It's probably better...
Lyrics
Maybe I'm just not doing it right (but I don't think so), but nobody has anything to worry about in this space as of today. AI sux at writing meaningful lyrics of any kind, period. Can it handle "BREADed by FiRe" and "On the Bridge"? Sure. Anything of substance, though...no dice, except, maybe, pretty love songs...kinda...sorta... Even then, the cadence is all wrong and its full of cheese, but its getting closer to the guts on those.
Hold your horses, though, b/c just b/c it's bad at it doesn't mean it can't be useful. Here's what you can't do. "Write me lyrics for a hit love song." You'll get cheesy bs...but...one line in there might not be terrible...or maybe its a different kind of spin on a thought you haven't even had in your own brain yet. Did that sentence make any sense? Doesn't matter. If you're talking about things that matter to you and come from the heart, it ain't gonna build em for you. It doesn't know the cadence either. Suno is supposed to, but, Lord... The last time I gave it a shot at writing lyrics just for the proverbial gits and shiggles, it absolutely butchered its way through one of the worst songs I've ever heard. Looks like I deleted it, though, too bad.
With that said, if I'm stuck, I'll for sure chat with GPT or Claude about it. What it's really good at is helping you understand how other artists in the world, who have probably written articles or done videos, or whatever, on writing lyrics, go about their work. I found that useful. I was stuck on Ash on Boots for a little bit and was conversing back and forth...got 69 bad ideas...then it broke out something about DevilDriver and how the subject matter reminded it of DevilDriver. Uhhhhh...ok... So I listened to DevilDriver the whole next day...then finished my lyrics. That isn't any different from what I used to do. Anyone who says they haven't taken from what came before them isn't telling the whole truth. We can't deny our influences...unless you learned the guitar/piano/whatever and wrote lyrics without ever listening to another song...ever...which seems pretty unlikely.
Long story short here... If you're a lyrical genius, or even a total amateur, you're probably alright for now.
More to come...
I intend on full disclosure here and we haven't even talked about mixing/mastering/instrument replacement/voice replacement...etc. etc. I'm just tired. Keep checking back for more!